Lighting – Make a HUGE Difference SIMPLY!

In CURBED magazine this month Laura Fenton writes about the ease of making a big difference with lighting. I could not agree more! I’ve seen beautiful art, furnishings and finishes that go virtually unnoticed because they aren’t illuminated correctly or at all. It’s one of the BIGGEES  I go over with my sellers and the fix is most often not an expensive one. Many times it’s just a trip to the local hardware store to get a few bulbs to get the color temperatures uniform. Lighting mishaps are even more obvious once photographed and can be missed by both stagers and listing agents. The buyer may not be able to say what it is that makes them uneasy about a space or a home and this alone can be a large part of it. I liken it to visiting a great art museum. The lighting is warm and emphasizes the subject and not those that visit. Coming from a retail and theatre design it should be about product presentation and showing it in its best light!





Posted on February 24, 2020 at 9:58 pm
Claudia Gentzkow | Posted in Home Design and Staging, Interior Design Ideas & Trends, Preparing Your Home For Sale |

2020 Real Estate Outlook


Posted on February 14, 2020 at 9:38 pm
Claudia Gentzkow | Posted in Uncategorized |

Weekly Fun From Chambers Bay Golf

New and fun and provided courtesy of Chambers Bay Golf. If you’ve played the course you know how challenging it can be. Is it the course or is the the wind that comes up off the sound? If you like golf, perhaps this is a great one to bookmark as they will be posting new videos weekly called “the hole of the week”. You’ll get tips for how to play this or other high dune courses.                                                           6320 Grandview Dr. W, University Place, WA 98467. (253)460-4653

Posted on June 13, 2019 at 7:48 pm
Claudia Gentzkow | Posted in Uncategorized |

The Rise of The New Aristocracy

In my day to day business travels buyers and sellers tell me what is on their hearts when it comes to the next move. I often want to check out what I believe to be true with our local trends versus national trends. I’d like to share with you this article which confirms what I’ve been hearing in the luxury market and as it also applies in many ways to the median home buying/selling sectors. For someone like myself that has enjoyed rural living, I’ve been seeing a trend for more of an urban lifestyle where not getting into a car to get a coffee and easily experiencing community daily is desirable. Personally I will never dispute that doing the same or visiting friends by kayak or boat on Puget Sound saltwater has its merits! There’s something in here about multi-generational living too. Read on…

This article provided by the Luxury Portfolio International. All data is from YouGov Affluent Perspective, unless otherwise noted. 

Posted on May 15, 2019 at 5:38 pm
Claudia Gentzkow | Posted in Home Design and Staging, Interior Design Ideas & Trends, Real Estate Trends, Windermere Market News |

Selling or not, perhaps it’s time to tidy up!

As simple as this subject seems, it can surely spark some conversation as we honestly look at ourselves. I guess the question is, why we keep stuff? I find it’s just deep down personal. I don’t think of myself as a “collector” or even “hoarder” for that matter, but I sure like that mixed bunch of meaningful mugs that don’t match that people near and dear have given me over the years. A good friend once told me that I am the queen of “organized clutter, that I just have a way of making lots of stuff look good together”. I’m not quite sure if that was a compliment!

I coach many sellers getting ready to move well in advance of listing their homes. It can be emotionally and physically exhausting getting the home itself ready for sale before you even begin to deal with belongings. By doing this early, the bigger decisions that go with this process come easier. I also find that with the newly retired and those downsizing that they get to be thoughtful about where things go versus being in a rush at the end and just calling the dump truck to haul things away. This process also prepares people for the unexpected emergency moves. I highly recommend Marie Kondo’s book and her show on Netflix. If you get started now, there’s no need to do it all at once, though do give yourself an end date, as it’s just not something you want to be talking about for 10 years. Spring is around the corner and this could be YOUR season! Enjoy! The life-changing magic of tidying up by Marie Kondo

Get a sneak peak of the Netflix show featuring Marie Condo. (courtesy of Netflix)

Posted on January 26, 2019 at 9:20 pm
Claudia Gentzkow | Posted in Home Design and Staging, Interior Design Ideas & Trends, Preparing Your Home For Sale, Real Estate Trends | Tagged ,

Did You Say Housing Bubble?

Matthew Gardner our Chief Economist at Windermere answers the question I seem to respond to frequently, “are we headed for a housing bubble again?”. What does this mean for a home buyer? What does this mean for a home seller? The BIG question is WHEN? I thought this  2018 video was worth a post and a listen!

Posted on January 15, 2019 at 4:11 am
Claudia Gentzkow | Posted in Windermere Market News | Tagged

Announcing Pantone’s color of the year – near and dear to my heart!

What’s not to love about coral? Perhaps you don’t have an opinion. Either way you’ll begin to see it in many places if you haven’t already noticed. Maybe it will appear in the clothing you buy, the car you drive or perhaps just a throw pillow you have to have! For real estate professionals, designers, home stagers and marketers like myself, we take these queues seriously as they make our projects current and current is directly related to sales for our clients! Check this out for a “happy read!  PANTONE LIVING CORAL.


Article and Photo Courtesy Adweek® 12.6.2018 – By Diana Pearl

Posted on January 12, 2019 at 9:58 pm
Claudia Gentzkow | Posted in Home Design and Staging | Tagged