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SELLING

SELLING WITH CLAUDIA

No two home sales are ever the same. Every home is one-of-a-kind, especially South Puget Sound waterfront properties and unique Washington real estate, and each sale reflects today’s ever-changing market. That’s why I create a custom marketing strategy designed specifically for your property, timeline, and goals. This thoughtful, personal approach delivers exceptional results backed by years of experience and a wide network throughout the South Puget Sound real estate market.

HERE'S HOW IT WORKS:

Before we meet, ideally in your home or wherever you feel most comfortable, I will send you a seller-education package. This packet gives you an in-depth look at the selling process for Washington homes and waterfront real estate, and if you have any clarifying questions, I’ll be happy to talk through them during our first meeting.

At that first meeting, we’ll start with a casual walkthrough of your home and property. Don’t worry about having everything perfect; it’s just an overview. After that, we’ll sit down to discuss your goals, review recent comparable sales, and talk through the current South Puget Sound housing market. I’ll provide honest answers to every question about repairs, staging, timing, pricing, and more. Many people decide that listing is not for them at this stage, and I prioritize confidentiality from the very beginning.

If you choose to list, I’ll build a custom selling strategy including pricing, marketing, and a detailed game plan. You’ll receive a tailored outline of pre-listing preparation, including timelines, trusted vendor recommendations, and accurate cost estimates specific to your home and the Puget Sound real estate market.

My goal is to ensure selling your home feels more exciting than overwhelming. From the start, I want you to feel clarity and confidence working with an experienced, top-selling broker. I will be your main point of contact throughout the entire process, from our first conversation through negotiation and closing. My business model is based on quality service and strong communication rather than managing a high volume of transactions with a large team. This ensures consistent, personal support at every step.

My track record includes seamless sales of high-value properties and luxury Washington waterfront homes, including those requiring extensive preparation. Every sale is unique. Some homes are ready quickly, and others need more time. I encourage reaching out early to achieve the best financial results and minimize the stress that often comes with selling.

SELLING

STREAMLINED PROJECT MANAGEMENT

The most valuable “marketing” for your home happens long before it hits the MLS. For some homeowners, investing $10k or more in home preparation can bring back another $100k, especially in the waterfront real estate market of South Puget Sound. Others may need a more modest budget. I’m experienced in working with every scenario, recommending what makes the most financial sense for you. One constant is that the burden of project management will not fall on you. I have a strong list of trusted vendors I can recommend, and in many cases, I will hire and manage them directly.

PRICING AND POSITIONING

My strategy for pricing and positioning your home is collaborative and transparent. My goal is to arm you with market knowledge so you feel empowered to make informed, strategic decisions. You’ll receive a full market analysis and positioning matrix, and I often take sellers to tour the competition, especially other waterfront homes in the South Puget Sound area. We’ll make decisions together on pricing and positioning that best serve your goals.

SHARED-COST, HANDYMAN SERVICE & STAGING

Most buyers will scroll through photos of your home online before deciding whether to visit. Strategic staging helps your property photograph at its full potential and highlight the unique features of your Washington home or waterfront property. I believe in its marketing power so strongly that I offer complimentary professional staging. With premier stager relationships in the region, I can match your home with the perfect aesthetic. You’ll also receive complimentary high-resolution photography and drone images that I personally curate for all marketing channels.

I may also suggest short-term loan options through Windermere that are not repaid until closing. This can significantly reduce pre-listing expenses, speed up your timeline, and bring peace of mind throughout the selling process.

ON THE MARKET

Successfully marketing your home doesn’t stop with the best photography on Zillow, Redfin or any other company that pulls from the multiple listing service.  I will weave a cohesive story throughout your homes’ digital and social marketing presence, including beautifully printed materials inside the home. I leverage my vast network built for over 25 years in the Puget Sound real estate, to connect your property with a wide audience, as well as niche target buyers specifically interested in waterfront homes, saltwater properties and luxury Washington real estate in the market for homes like yours.

PENDING TO CLOSE

I am here for you every step of the way, ensuring that all timelines and contract conditions are met. You’ll be fully updated on escrow, title, lender, and buyer communications. I ensure a seamless and successful transfer of your home to the new owners. After celebrating a successful closing, I remain available as a trusted Puget Sound real estate luxury advisor resource and guide.