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September 25, 2019

The Impact of Staging Your Home

by Meaghan McGlynn –

Claudia Gentzkow, Gig Harbor, Wa, Real Estate, Staging Your Home

For more than 20 years, the benefits of staging a home have been well documented. Numerous studies show that staging helps sell a home faster and for a higher price. According to the National Association of REALTORSĀ®, 88 percent of home buyers start their search online, forming impressions within three seconds of viewing a listing. When a home is well staged, it photographs well and makes the kind of the first impression that encourages buyers to take the next step.

Studies also indicate that buyers decide if they’re interested within the first 30 seconds of entering a home. Not only does home staging help to remove potential red flags that can turn buyers off, but it also helps them begin to imagine living there. Homes that are professionally staged look more ā€œmove-in readyā€ and that makes them far more appealing to potential buyers.

According to the Village Voice, staged homes sell in one-third less time than non-staged homes. Staged homes can also command higher prices than non-staged homes. Data compiled by the U.S. Department of Housing and Urban Development indicate that staged homes sell for approximately 17 percent more than non-staged homes.

A measurable difference in time and money

In a study conducted by the Real Estate Staging Association in 2007, a group of vacant homes that had remained unsold for an average of 131 days was taken off the market, staged, and relisted. The newly staged properties sold, on average, in just 42 days, – which is approximately 68 percent less time on the market.

The study was repeated in 2011, in a more challenging market, and the numbers were even more dramatic. Vacant homes that were previously on the market for an average of 156 days as unstaged properties, when listed again as staged properties, sold after an average of 42 days—an average of 73 percent less time on the market.

Small investments, big potential returns

Staging is a powerful advantage when selling your home, but that’s not the only reason to do it. Staging uncovers problems that need to be addressed, repairs that need to be made, and upgrades that should be undertaken. For a relatively small investment of time and money, you can reap big returns. Staged properties are more inviting, and that inspires the kind of peace-of-mind that gets buyers to sign on the dotted line. In the age of social media, a well-staged home is a home that stands out, gets shared, and sticks in people’s minds.

What’s more, the investment in staging can bring a higher price. According to the National Association of REALTORS, the average staging investment is between one percent and three percent of the home’s asking price, and typically generates a return of eight to ten percent.

In short, less time on the market and higher selling prices make the small cost of staging your home a wise investment.

Interested in learning more? Contact your real estate agent for information about the value of staging and referrals for professional home stagers.


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Blog, Selling

Portrait of Claudia Gentzkow

Claudia Gentzkow

Saltwater Homes

BROKER | REALTORĀ® | SRESĀ® | RENEĀ® | NinjaĀ®

Contact Us Today

(253) 732-4663
claudia@saltwaterhomes.com

We remain available to answer ANY questions you may have and make this process as easy as possible for YOU!

Ā© Claudia Gentzkow
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Realtor, MLS, and Equal Opportunity Housing Logos As a REALTORĀ®, you can use the REALTORĀ® membership mark to help identify yourself as a member of the National Association of REALTORSĀ®. The term ā€œmultiple listing serviceā€ refers to the system used by real estate agents to compensate other brokers and to accumulate and share information about properties with each other. Equal Opportunity Housing refers to the idea that all persons should be granted ā€œequal opportunitiesā€ when it comes to renting or purchasing real property. This is usually in reference to anti-discrimination policies and laws set forth by state and federal governments.
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